Gro, the behavior change app for obesity and diabetes launched in Canada

1st September 2019

Gro is developed by Diabetes Digital Media (DDM), the award-winning providers of clinically validated, scalable digital health interventions.

Gro provides users with access to award-winning structured education and behavior change support focused on the 4 key pillars of health: nutrition, sleep, mental wellbeing and activity.

The app is fully adapted and developed to support the Canadian community.

Gro is fully localized and relevant for the Canadian population, delivered in English and French and taking into account local food preferences, cultural norms and expectations. Meal plans and recipes feature Canadian favorites such as pizza, low-carb poutine, and low-carb pie.

Over 1,000 hours of content across these 4 therapy areas is grounded in behavior change psychology supporting users to make gradual changes to their habits.

  • Nutrition: users can choose from low-carb and fasting programs providing meal plans and food swaps. The low-carb stream of Gro is the award-winning and clinically-validated Low Carb Program shown to put type 2 diabetes into remission in 1 in 4 patients at 1-year.
  • Sleep: practical activities to improve sleep including bedtime stories, meditations and music to sleep to.
  • Activity: guided on-demand workouts tailored to user fitness level.
  • Wellbeing: support to improve mental well-being, including guided meditations, visualizations, yoga and relaxation exercises.

Users of the app are supported by a team of dedicated behavior change coaches, daily updated content and practical activities to eat well, live well, stay calm and connected.

Gro is approved by QISMET for delivery as structured education for delivery as self-management education for patients with obesity, prediabetes, type 2 diabetes.

Dr David Unwin, a world leading expert in obesity and type 2 diabetes welcomes the launch of Gro and says “Gro offers an exciting opportunity for people in the Canada living with obesity, type 2 diabetes and other complications of obesity to have access to a peerless digital healthcare intervention to work alongside the traditional healthcare approach”.

Charlotte Summers, Co-Founder and COO of Gro comments: “We are thrilled to launch Gro in Canada. With type 2 diabetes on the rise in many provinces, this is a fantastic opportunity to provide hope to people diagnosed with a condition once considered to be chronic and progressive”.

The fasting program was developed with input from The Fasting Method’s Dr Jason Fung and Megan Ramos.