Gro app launches in Ireland providing Ireland with digital structured diabetes education and coaching support

15th March 2020

Gro, a new behaviour change app developed by the multi-award-winning provider of evidence-based digital health interventions, Diabetes Digital Media (DDM) has been launched in Ireland.

Gro is based on the successful NHS implementation of the Low Carb Program in the UK and fully adapted and developed to support the Irish community. The app was developed with the feedback of Irish GPs and over 1,000 patients with diabetes in Ireland.

Gro is fully localised and relevant for the Irish population, taking into account local food preferences, cultural norms and expectations. Meal plans and recipes feature Irish favourites such as Bacon & Cabbage with Parsley Sauce, Shepherd’s Pie, Cauliflower Mash with Cheese and tasty desserts such as Roasted Apples with Butter, Cinnamon & Crème Fraiche.

Gro provides users with access to award-winning structured education and behaviour change support focused on the 4 key pillars of health: nutrition, sleep, mental wellbeing and activity. Over 1,000 hours of content across these 4 therapy areas is grounded in behaviour change psychology supporting users to make gradual changes to their habits.

Users of the app are supported by a team of dedicated behaviour change coaches, daily updated content and practical activities to eat well, live well, stay calm and connected.

Gro is certified as a MHRA-regulated Class I Medical Device in compliance with EU regulations and approved by QISMET for delivery as structured education for delivery as self-management education for patients with obesity, prediabetes, type 2 diabetes.

Professor Carel le Roux, a world leading expert in obesity and metabolic medicine and professor at University College Dublin welcomes the launch of Gro and says "Gro offers an exciting opportunity for people in Ireland living with obesity, type 2 diabetes and other complications of obesity to have access to a peerless digital healthcare intervention to work alongside the traditional healthcare approach".

Charlotte Summers, Co-Founder and COO of Gro comments: “We are thrilled to be bringing the Gro platform to Ireland, we have seen the significant impact the program has had in the United Kingdom and we hope to empower thousands of people in Ireland to take control of their health and where possible achieve type 2 diabetes remission.”