Gro, the behaviour change app for obesity, prediabetes and type 2 diabetes has been launched in India today.
Gro is developed by Diabetes Digital Media (DDM), the award-winning providers of clinically validated, scalable digital health interventions.
Gro provides users with access to award-winning structured education and behaviour change support focused on the 4 key pillars of health: nutrition, sleep, mental wellbeing and activity.
The app is fully adapted and developed to support the Indian community. The app was developed with the feedback of Indian doctors and over 8,000 patients with diabetes in India.
Gro is fully localised and relevant for the Indian population, delivered in English and Hindi and taking into account local food preferences, cultural norms and expectations. Meal plans and recipes feature Indian favourites such as roti, lamb biriyani and chilli paneer.
Over 1,000 hours of content across these 4 therapy areas is grounded in behaviour change psychology supporting users to make gradual changes to their habits.
- Nutrition: users can choose from low carb, ketogenic and fasting programmes providing meal plans and food swaps. The low carb stream of Gro is the award-winning and clinically-validated Low Carb Program shown to put type 2 diabetes into remission in 1 in patients at 1-year.
- Sleep: practical activities to improve sleep including bedtime stories, meditations and music to sleep to.
- Activity: guided on-demand workouts tailored to user fitness level.
- Wellbeing: support to improve mental wellbeing, including guided meditations, visualisations, yoga and relaxation exercises.
Users of the app are supported by a team of dedicated behaviour change coaches, daily updated content and practical activities to eat well, live well, stay calm and connected.
Gro is certified as a MHRA-regulated Class I Medical Device in compliance with EU regulations and approved by QISMET for delivery as structured education for delivery as self-management education for patients with obesity, prediabetes, type 2 diabetes.
Dr Kesar Sadhra, a world leading expert in obesity and type 2 diabetes welcomes the launch of Gro and says "Gro offers an exciting opportunity for people in the India living with obesity, type 2 diabetes and other complications of obesity to have access to a peerless digital healthcare intervention to work alongside the traditional healthcare approach".
Charlotte Summers, Co-Founder and COO of Gro comments: “We are thrilled to launch Gro in India. There are millions of people who cannot find affordable access to diabetes management programmes and we’re excited to help people achieve type 2 diabetes freedom”.
